Role: Senior Art Director
Tools: Adobe Photoshop, HTML, CSS, Javascript
Team: Designers, Front-End Developers
To celebrate the holiday season, Delta wanted to thank their customers with a special greeting card that captured the global nature of their customer base.
The Concept
How do you wish “happy holidays” to millions of Delta customers around the globe?
By saying it, of course!
Travelers could hover over lively scenes to uncover stories and symbols from local celebrations, transforming each city into an interactive holiday adventure.
To make the experience even more personal, a “Listen” button let users hear real Delta team members share greetings in each country’s native language—bringing a touch of global warmth to every stop along the way.
The holiday eCard invited users on a virtual journey around the world, using immersive parallax scrolling to showcase iconic hub cities.
Each destination unfolded like a festive postcard, brimming with animated holiday traditions and hidden surprises unique to each culture.
The Results?
1 million
unique visitors
4 minute
average time
8%
click-thru rate
300-400
associated tickets sold